The only way it could work would be to partner with a Tour Operator. Many want the experience of visiting the US, rather than being stuck in one place! They pay thousands of dollars for a holiday of a lifetime. Being trapped in the Disney bubble may make sense for American tourists who want to visit for a few days/week, but for folk across the Ocean, it's too focussed on one destination. So whilst it makes sense for Disney in theory to offer an airline out of far reaching places, many of these holidaymakers want an overall experience of Central Florida. Their holidays usually last two weeks where theme parks all the way to malls - seriously that's a day trip for some of them - are part of the experience. When my extended family fly to the States, they prefer the airlines that they are accustomed to. Does operating an airline offer that "Disney Difference"? Personally, I don't think so. Now that the Cruise business is extraordinarily profitable, the company have followed Royal Caribbean et al and expanded to Alaska and the Mediterranean. I don't know all the fundamentals of why they begun the cruises, but by operating out of Cape Canaveral - an hour from WDW - guests could get that extra magic for a few days with the bonus of beaches, dolphin encounters and complete relaxation. In many ways it plusses the idea of the mega-resort. A one off cost of around $500m could be paid off easily. Theme parks, Hotels and Transportation between these destinations all work within the larger presence of a resort.Ī cruise line, whilst another form of vacationing, was something that Disney knew they would be able to offer the "Disney Difference" on. However, I disagree that Air Travel is the only thing the resort has yet to address. But given that Disney's gone into hotels, time shares, ground transportation, and cruising, really, air transport is about the only thing left. But there could be some money available in positioning a Disney airline as a premium brand for affluent visitors, much like the casino example above.Īnd, of course, this only makes sense for WDW, as mentioned above. I suspect that this would be more of a valued premium for guests on long-haul international flights than a flight from DC or Chicago, so if Disney were to pull the trigger on this, I'd guess it'd make the most sense to do it for international tour groups and such. Regional airlines do this all the time for the "big" national airlines.) Disney could go after tour and charter operators by offering its own Disney vacation packages on a Disney-branded airline (again, potentially operated by another airline under a Disney brand. Tons of visitors come to Orlando on charters. Remember that Disney simply could contract with another airline to run a Disney-branded airline service, much as it contracts with Mears to run the Disney's Magical Express buses.īut why would Disney do even that? It could if it wanted to get more control of its vacation package business. It'd be a question of operational efficiencies. Why offer the same and make little profit, and ultimately no real differential idea, rather than use the best of whats available!ĭisney built its own cruise line, and cruise ships cost much more than airliners, so fixed costs wouldn't hold back Disney here. The same kind of question could be raised about mobile phones since Fastpass+ could use them. Airlines fly to Orlando SPECIFICALLY to cater for WDW. Disney have no reason to compete in this market which is already flooded. So how does Disney try and win support there? The only destination company that I am certain has an airline is Las Vegas Sands which allows wealthy Japanese businessmen to use a private service to gamble. British Airways, Virgin and Thompson are at least three airlines that cover the UK market.
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Over the years Disney have built free marketing thanks to their world class films, theme parks etc.Īs to why Disney doesn't operate an airline is there any need? What does Disney gain from running a service that has very little to gain? In terms of routes, Disneyland predominantly attracts locals - so no need to fly - and WDW has guests arriving from Brazil/South America to Europe and the rest of North America. In that circumstance, there is no need for the largest Media Conglomerate in the World to need such a thing. From Wikipedia it looks like Hooters had an airline to basically give them a flying billboard.
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